Apple Introduces AppleVision 850 AV and AppleVision 850 Displays

PR Newswire

May 5, 1997

Advanced Technology Displays Offer Outstanding Value for Publishing Customers
CUPERTINO, Calif., May 5 /PRNewswire/ -- Apple Computer, Inc. today introduced the new high-performance, AppleVision(R) 850 AV and AppleVision 850 color displays for publishers, multimedia authors, photographers, and other professionals who rely on consistent visual performance and color accuracy, as well as for users of spreadsheet and page-layout applications who require a large display that supports very high resolution. Both displays incorporate Apple's proven DigitalColor technology for state-of-the-art color accuracy, which is achieved through a patented internal calibration system that adjusts color over time with minimal user interaction. The displays support Apple's ColorSync(R) technology for color matching across multiple devices such as color printers and scanners by allowing display profiles to be created on the fly. Both displays also feature extensive, easy-to-use software control of screen geometry, mode switching, and color settings.
"The AppleVision 850 AV and AppleVision 850 displays truly complement our professional Power Macintosh(R) computer systems," said Phil Schiller, Apple vice president of product marketing for desktops, servers and displays. "When you combine one of these new displays with a Power Mac(R) 9600 or 8600 for professional publishing or media authoring, you are getting some of the very best in graphics performance, image quality, color accuracy and industrial design."
The AppleVision 850 displays feature a 20-inch (19-inch viewable image size) Sony Trinitron(TM) tube with an anti-reflection screen coating; a maximum resolution of up to 1600 by 1200 pixels at 75 Hz; and AppleVision software for the Macintosh(R), which allows user control of the display.
Audio/Video Capabilities
The AppleVision 850 AV includes integrated front-facing, high-output stereo speakers that rival bookshelf quality without adding to desktop clutter. Their surround-sound support provides greater spatial separation and improved performance. In addition, the AppleVision 850 AV includes an integrated noise-canceling microphone engineered for close-up recording, voice annotation, speech recognition, and speakerphone use. An audio-output jack is available for connecting headphones or audio/video recorders.
Apple DigitalColor Technology
AppleVision displays are designed with Apple DigitalColor technology, an internal calibration system that adjusts for the changing environmental conditions that affect the way users perceive on-screen color. An internal feedback system ensures that the color remains accurate and consistent with original factory settings, even over time. Apple's DigitalColor technology also provides the user with control over the white point settings to simulate different lighting conditions and to compensate for the impact of ambient light on those conditions. Apple DigitalColor technology allows many users to save time and money by using the display to perform on-screen color proofing.
Energy Efficient
Both AppleVision 850 displays qualify for the EPA Energy Star rating and comply with the TCO '92 standards. The displays comply with the VESA DPMS standard as well as MPRII for electrical and magnetic field emissions.
System Requirements
The AppleVision 850 AV and AppleVision 850 displays are compatible with any Macintosh computer with a Motorola 68040 or PowerPC(TM) processor. To take advantage of AppleVision software and Apple DigitalColor technology, users must have Mac(R) OS Version 7.1 or greater. Both displays, however, can be used with Window 95-based PC systems. For Windows 95-based systems, a Macintosh-to-VGA adapter is provided.
Availability and Price
The AppleVision 850 display is available immediately through Apple(R) authorized resellers worldwide, with an estimated retail price in the United States of U.S. $1850. The AppleVision 850 AV display is expected to be available in June, 1997, with an estimated retail price U.S. $2000. Customers outside the United States should contact their local Apple representative for more information.
Apple Computer, Inc., a recognized innovator in the information industry and leader in multimedia technologies, creates powerful solutions based on easy-to-use personal computers, servers, peripherals, software, handheld computers and Internet content. Headquartered in Cupertino, California, Apple develops, manufactures, licenses and markets solutions, products, technologies and services for business, education, consumer, entertainment, scientific and engineering and government customers in more than 140 countries.
Information about Apple displays is available on Apple's website at:

www.powermacintosh.apple.com/display.   A paper titled "A Look Inside the AppleVision Display" is available in the Related Technologies section at: www.powermacintosh.apple.com/display/tech_display.html. 

Apple, the Apple logo, Macintosh, Power Macintosh, Mac, AppleVision and ColorSync are registered trademarks of Apple Computer, Inc. PowerPC is a trademark of IBM. Trinitron is a trademark of Sony Corporation.
SOURCE Apple Computer Inc.